What’s an artist without FANS? by @IamBreezySays



I was motivated to touch on this subject because there are a lot of confused “artists” out there. I hear about “fans” all the time, but rarely do I see an independent artist with a real fan base. Let’s start off by defining the word fans. The word fan means a person who is enthusiastically devoted to something, such as a band, a sports team or entertainer. They may show their enthusiasm by being members of a fan club, holding fan conventions, creating fanzines, writing fan mail, or by promoting the object of their interest and attention. 

Now that we got that out the way, let’s point out that, your friends and family are NOT fans, unless they SPEND their money to support you OR are not asking for anything in return of their support. Fans are not paid to show their enthusiasm, so if you PAY someone to start your fan club or any of the above mentioned activities, please stop lying to yourself and saying you have fans. Granted you may have family who support your dream and don’t ask for payment, but let’s be real, most of them want you to get on because they have a vested interest in your success.

We have cleared up what a fan is, now what are your responsibilities as an artist? OOOO you probably thought all you had to do was make music and the fans would come and stay. SORRY!!! If only it were that easy huh babes? Well, as an artist, you are in a battle with millions trying to develop and maintain a loyal fan base, the industry is just full of artists, both indie and major, trying to find their niche. Whatever makes you as an artist stand out, rather it’s actual talent, fashion, sound, or whatever odd thing you have that draws people to you, keep that up. Now, once you do acquire fans as an artist your main responsibility is to CATER to your fans.

Recently I told an artist he was doing something that was alienating his main fan base and do to that action, he was losing many fans. The artist responded to me “if they were real fans they would understand”…I was baffled, because seriously your job is to get and keep the fans happy and not the other way around.  I don’t know what in his head told him that fans are supposed to accommodate to him, but that my friends is absolutely incorrect. This alone is the reason why REBRANDING is so difficult and may prove unsuccessful. For instance, when the artist PINK came out, she was an R&B singer, by her second or third (sorry I am not 100% sure on the number) album she had become a Punk Rock artist. She said this was a major issue between her and her label because they were not sure her fans would follow her choice. I’m sure she lost a few fans and I’m sure she gained even more, but it was a choice she made to change how she presented herself. There are many unsuccessful situations and music isn’t the only industry that loses their fans/consumers when they lose focus of who supports them and what makes them support. Make sure you always remember the importance of putting out a product people want or else you will never make money off of it. If your goal is to simply entertain with no return, then do whatever you want, just don’t get upset that you have no fans.

I hope you all learned something, my blogs aren’t very long and I don’t dive into many who, what, when, and where. I am here to open your eyes and minds to things done incorrectly. If you would like my services or business advice, feel free to email us for quotes.

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