What Can YOU do???

Let's talk about this today??? I had a potential client contact me last night and at first we were just chit-chatting about what I do. He thought I was a singer/rapper because of the various groups and posts I put up. I explained to him exactly what it is that BreezySays does and then his questios became more specific. At first I was getting ready to curse him out because I thought he was just being nosy and then I realized that he was interested in my services. After I broke down what I do, he asked me what can I guarantee him....to be 100% honest if anyone you do business with can say they give you guarantees that you will prosper or succeed is lying to you. The reason I say this is because if your success depends on you (ie you are an artist, you do music, you have to rock a show) I cannot say that my services will get you to that higher level. What I can guarantee you is that I will get people to notice you...now I will ask "What can U do???" There are so many people out there depending on the work of others to get them ahead in life, but seriously WHY?? If I do my job correct and you just sit at home then neither one of us will succeed. I personally tell all the people that contact me, I do not have to be a fan of yours to work with you, because I grind and make sure you get exposure...but I will try and market you to people that do appreciate your work.

Now I know some people are thinking well she is just talking about artists and that has nothing to do with me....let me tell you something I studied business, I got into the music side by chance. I will explain a little bit of business to you, think IPhone<----that is a hot product that almost everyone has heard of. In business there are five categories of customers:

1. Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50 percent of our sales.

2. Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns.

3.Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time.

4. Need-Based Customers: They have a specific intention to buy a particular type of item.

5. Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.

So what does a business like Apple have to do to keep making the money and bringing in the profits they want??? They have to target the type of customer that will bring them more money by continuing to purchase their product. The marketing and advertising department cannot succeed alone, they need the people that innovate and create new things and ideas. All this information I am giving you today is to say you need to have a plan and make that plan work. Regardless of what you are selling (let it be music, an actual product, or a service) What can YOU do???? Do not depend on others to get you to the next level, linking up with others should be a two-way street, it should not mean you get to take a break.

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